How Multi-Sensory Web Design Can Improve the User Experience
October 17, 2024
How can lessons from sensory memory lead to a better, more engaging website design? We share strategies and tips.
Is a Chatbot Right for Your Website?
October 2, 2024
Is a chatbot the right tool for your website? Discover how chatbots can enhance search functionality and help users navigate content-rich sites.
2024 Communicator Awards
June 4, 2024
Astriata was named a winner in the 29th Annual Communicator Awards of the Academy of Interactive and Visual Arts.
2023 Communicator Awards
May 18, 2023
Astriata was named a winner in the 29th Annual Communicator Awards of the Academy of Interactive and Visual Arts.
Six Steps to Help Associations Generate More Revenue
April 20, 2023
How can associations generate more sales and revenue? Start with these six essential steps.
Newsletter March 2023
March 9, 2023
In our March issue of LightBox, we share illuminating ideas about lessons learned over the last year, plus our top-five blog posts on our favorite topics: design, usability, and technology.
How AI Chatbots Can Potentially Change User Engagement
February 9, 2023
Script-based and rule-based chatbots didn’t deliver what they promised. What about the new AI-powered chatbots?
Newsletter February 2023
February 2, 2023
In our February issue of LightBox, we share illuminating ideas about new developments in artificial intelligence.
Our Experiment with the AI Image Generator DALL-E 2
January 26, 2023
Can the new AI-based image generator help you create visual content? Find out what we learned when we put it to the test.
Can ChatGPT Help You Generate Content?
January 19, 2023
Generating high-quality content takes a tremendous amount of time. How can ChatGPT help?
A New Frontier in Artificial Intelligence
January 12, 2023
The future has arrived, or has it? It’s the new frontier in artificial intelligence, and in our latest blog post, we break down what it means.
Newsletter January 2023
January 5, 2023
Find checklists on GA4 and accessibility; tips on usability, design, and technology; and more—all in our January issue of LightBox.
Getting to Know GA4: A Glossary of Terms
December 15, 2022
With the year 2023 practically upon us, now is the time to learn and explore GA4—starting with our glossary of must-know terms.
A Preliminary Checklist for Website Accessibility Compliance
December 8, 2022
How accessible is your website? Our accessibility checklist walks you through the steps of creating a user-friendly site for all users.
Newsletter December 2022
December 1, 2022
In our December issue of LightBox, find out why the little things add up to be a big thing when it comes to UX web design.
Use Your Site Search to Boost Usability
November 29, 2022
Today’s users expect more from your site search. What do you need to know to create a user-friendly search experience?
An FAQ on Navigation and Usability
November 17, 2022
What are the most common mistakes in website navigation? What navigation works best on mobile? Here, we answer your questions about navigation and usability.
7 Must-Do Tips for UX-Friendly Error Messages
November 10, 2022
Human error is inevitable, but there are right and wrong ways to handle error messages. Here, we share 7 ways to make them effective.
Newsletter November 2022
November 3, 2022
Don’t miss our November issue of LightBox, beaming with information about the latest in marketing psychology, usability, design, and technology.
Astriata Creates a Responsive Web Design to Make Virtual Exhibits More Viewer-Centered and Interactive for the National Library of Medicine
November 2, 2022
The virtual exhibit, Dream Anatomy, is designed to encourage viewers to explore the historical collection of anatomical imagery and follow their own instincts and interests through a navigation that allows for a non-linear experience.
How Usability and Marketing Intertwine
October 27, 2022
Some marketers think of usability as a separate field. But what makes usability a core part of marketing and marketing a core part of usability?
Onward and Upward: Making the Transition From Universal Analytics to Google Analytics 4
October 25, 2022
With Google sunsetting its Universal Analytics, users must soon start migrating to its new version, GA4. Learn about GA4, why and how to upgrade, and more in this guide.
Why Choice Overload Can Hurt Marketing and Usability
October 20, 2022
Too much choice can turn users away. Ironically, too little choice can do the same. Here, we break down the paradox of choice and tell you how it affects your marketing and UX efforts.
Social Proof: How to Use It to Engage Users
October 13, 2022
As humans, we’re wired to sometimes conform and follow in the footsteps of others. How can you use that to your advantage across your organization’s digital assets?
Astriata CEO, Aline Lin to Speak on Inclusion in Website Usability at LMA Conference
October 11, 2022
Having a statement about Diversity, Equity, and Inclusion (DEI) on your website is no longer enough. Don’t miss Aline Lin at the LMA Mid-Atlantic Regional Conference.
Newsletter October 2022
October 6, 2022
In our October LightBox, find an illuminating refresher on UX terms, insight on FoMO marketing (the ethical way), and tips on usability, design, and technology.
Technology, Data, Capacity, and Hiring: Leaders from Nonprofits and Associations Weigh In
October 5, 2022
At Astriata’s latest Executive Roundtable, marketing leaders from across the region share insights on the looming recession, nonprofit capacity issues, and technology and data challenges.
Understand the Psychology and Ethics of FoMO Marketing
September 29, 2022
FoMO marketing works, but is it ethical? Here, find tips for using it in ways that maintain and even enhance your organization’s integrity.
A Cheat Sheet of 20 Usability Terms
September 15, 2022
Refresh your usability knowledge with our cheat sheet of 20 key UX terms, broken down and explained in clear language.
Lessons from the Pandemic, Tips for Prioritizing
September 8, 2022
Catch highlights from our Marketing Executive Roundtable, where leaders in the marketing industry talk shop and share ideas.
Newsletter August 2022
August 31, 2022
In our August newsletter, we share illuminating ideas on why sometimes less is more in web design, plus tips and must-read (and watch) recommendations on usability and technology—all in this issue of LightBox.
Psychology, Design, and Usability: An Animation Series
August 30, 2022
From progressive disclosure to the serial positioning effect and Cowan’s theory, principles rooted in psychology can make a difference in your website’s usability. These six short animations explain how.
Astriata Recognized by Clutch as a Leading 2022 Web Design Company in Maryland
August 25, 2022
We’ve been named as a top B2B company! Clutch’s 2022 research says that Astriata is among the leading UX designers in Maryland.
Newsletter July 2022
July 8, 2022
In our July newsletter, we share illuminating ideas on why investing in UX pays off, how to calculate your UX maturity score, and more—all in this issue of LightBox.
4 Steps to Calculating the Return on Your UX Investment
June 30, 2022
Use these four steps to calculate the ROI of your UX/UI project—and get stakeholders on board, as you take your marketing to new levels.
5 Reasons to Invest in UX
June 23, 2022
Investing in UX design may feel like an added expense, but here, we share five reasons not to put UX on hold.
An Assessment on Your Path to UX Maturity: Where Do You Stand?
June 16, 2022
How do you stack up on the path to UX maturity? Is your UX plan altogether absent or coming along nicely? Take our quick assessment to discover your UX maturity score.
Newsletter June 2022
June 6, 2022
Explore and contemplate the ethical implications of UX research, data collection, and artificial intelligence—all in the June issue of LightBox.
Artificial Intelligence, Personalization, and Ethics: What You Need to Know
May 26, 2022
Artificial intelligence and data gathering capabilities make personalization in marketing possible. But what are the ethical implications?
Tips from Our Webinar with Lifespan and Berger HR Solutions
May 23, 2022
In today’s competitive marketplace, how can you attract and entice talented job seekers to join your team? Here, we share four strategies from a recent webinar.
Why You Need a UX Partner with Strong Research Ethics
May 19, 2022
When searching for and vetting a UX partner, don’t overlook a key component of results-oriented usability testing: research ethics. Here, we tell you what to look for.
Why Data Ethics Are Key to User Engagement
May 12, 2022
As rules and regulations for data collection continue to shift, what does the ethical use of data look like and mean?
Newsletter May 2022
May 5, 2022
In the May issue of LightBox, we share illuminating ideas on how to build engagement with features like multi-sensory design, data visualization, and artificial intelligence.
Use Artificial Intelligence to Build Relationships and Strengthen the User Experience
April 28, 2022
With marketing automation and other artificial intelligence tools, you can build and nurture relationships tailored to your user’s unique needs.
Make Data Visualization Engaging and Compelling for Users
April 21, 2022
Effective data visualization involves more than clarity. Learn the secrets of visualizing data in compelling, engaging ways.
How to Keep Your Company’s Data Safe
April 7, 2022
As data breaches increase, and hackers work to find vulnerabilities, how can you protect your assets and systems? Here, find tips from our executive leadership roundtable.
Newsletter April 2022
April 1, 2022
In the April issue of LightBox, we share illuminating ideas on how DEI can inform and improve your web design and user experience.
Understand the Relationship Between DEI and Website Usability
March 31, 2022
How can DEI strengthen your website usability? Aline Lin, Astriata’s CEO and creative director, shares strategies from a recent talk.
Don’t Let Your Own Biases Derail Your Website Design
March 17, 2022
How can you get beyond your own biases to create a website that truly works for users? Start with four essential tips.
How DEI Can Strengthen User Experience
March 10, 2022
How can DEI principles lead to stronger, more effective user research–and a stronger, more inclusive user experience? Our latest post shares four ways.
Newsletter March 2022
March 3, 2022
In the March issue of LightBox, we share illuminating ideas on how psychology can inform and improve your web design and user experience.
Five Lessons from Cognitive Science to Boost Website Usability
February 24, 2022
Most of us are overloaded with information. How can cognitive science help your website become part of the solution?
How Maslow’s Hierarchy of Needs Inspires Our Approach to Web Design
February 18, 2022
How can Maslow’s hierarchy of needs help our work in human-centered web design? In many ways, it turns out.
Don’t Overlook Psychology in Your Web Design
February 9, 2022
How can psychology make or break your web design, and what three psychological principles can help you create an effective user experience?
Newsletter February 2022
January 26, 2022
Don’t miss our debut monthly newsletter, LightBox, full of illuminating tips on optimizing your website, boosting your SEO, managing remote or hybrid teams – and more.
Employee Retention: Why Your Website Matters
January 20, 2022
Too often, employees get overlooked as users of your website. How can you optimize your website to engage and retain top talent on your team?
Optimize Your Website to Attract Top Talent
January 13, 2022
Today’s pandemic-fueled hiring market makes it tough for organizations to attract the employees they need. How can your website help?
3 Ways Professional Organizations Can Use Their Website to Attract New Partners and Sponsors
January 11, 2022
Your website is one of your most powerful marketing tools. Associations can leverage their website by following these tips.
Astriata Wins a Prestigious w3 Award from the Academy of Interactive and Visual Arts
January 7, 2022
Astriata's animation helps Geothermal Technologies tell their story of an innovative approach to limitless clean renewable energy.
6 Tips for Managing Remote or Hybrid Teams
January 6, 2022
Want to improve how you manage your remote or hybrid team? Consider these 6 tips from our executive leadership roundtable.
Professional Organizations: How to Tell If a Poor Website Experience Is Hurting Your Recruitment Efforts
January 5, 2022
With the current mass resignation, here are four ways to tell if your website is contributing to your professional organization’s recruitment woes.
5 Benefits of a Headless CMS
December 22, 2021
Do you have multiple platforms to integrate, need scalability, and security? Learn more about why a headless CMS could be the right direction for you.
Alliances: Here are 6 Tips for Driving Gen-Z Recruitment
December 14, 2021
Attracting new and younger members is the lifeline of your organization. Find out what makes a difference in engaging Gen Z.
3 Ways Professional Organizations Can Drive Member Engagement Through a Better User Experience
December 1, 2021
Online member engagement is a critical factor for the success of any professional organization. Find ways to connect with your members.
4 Ways to Test Your Site’s User Experience
November 18, 2021
Ready to improve your UX? These four simple usability tests can give you actionable steps to polish your user experience.
Public Policy Partners Reveals New Brand Identity
November 8, 2021
Learn how symbolism in a logo communicates a lot about our client!
Top Questions for Robyn Elliott of Public Policy Partners
November 3, 2021
Public Policy Partners is rolling out a new brand and logo. This quick interview offers a behind-the-scenes look at how the rebrand is helping the organization communicate its mission.
How Progressive Images Can Improve Your UX
October 21, 2021
Core Web Vitals, which is Google’s way to quantify your user experience, includes how fast your website loads. Progressive JPEGs are one way to optimize the size of your image file and can improve your UX and help your Web Vitals score.
How iPaaS Helps Integrate Systems
October 7, 2021
Integrating with third-party systems can amp up the power and reach of your website. But if those integrations aren’t reliable or smooth, your EX and UX can suffer.
What is a Headless CMS?
September 30, 2021
Headless CMS talk has been around for a while, and it’s not going anywhere. Take a look at what the Astriata team thinks about the pros and cons of this technology trend.
Sitefinity DX 14…Is It Worth the Hype?
September 23, 2021
Have you heard the buzz about Sitefinity DX 14? See what our team is saying about this new release and how it might help your business.
ArcherPoint Reveals New Look
September 8, 2021
How do you communicate a new brand and message? Take a look to see how usability testing helped this company launch a rebrand.
Astriata Ranked as a Top 30 Digital Agency
August 16, 2021
Astriata has been recognized as a top digital agency in Maryland.
Top Questions We Get About Animations and Illustrations
July 13, 2021
More and more, clients are asking if we can incorporate meaningful illustrations and animations into their websites. Are you wondering the same thing? Read this quick interview with our expert and see if it helps you decide.
Count to Ten for a Great UX
June 29, 2021
Follow these 10 principles for user interface design to create a foundation for a good user experience.
Core Web Vitals 101
June 16, 2021
LCP and CLS and EAT and YMYL….what?!?! Your user experience is about to get a lot more important to your bottom line. Our SEO expert, Marcus Sandford, breaks it all down and explains exactly what you need to know and what you need to do to maximize your UX.
2021 Digital Health Awards
June 11, 2021
Astriata’s video about mosquito-borne diseases wins prestigious Digital Health Award.
Who’s looking at your UX? Google is.
June 8, 2021
Google is rolling out some changes that mean your UX matters more than ever.
How to Write a Winning RFP
June 2, 2021
Did you know there’s a trick to getting your Request For Proposals right? In this blog post, we draw on years of experience to give you best-practices tips for writing the most effective RFP.
Top Five Tips for Associations in a Post-COVID World
May 11, 2021
Jodi McGill, Senior Project Manager at Astriata, shares some insights she's learned from association clients as they adapt to a new future.
2021 Communicator Awards
May 6, 2021
Astriata brings home its 21st Communicator Award just in time for its 20th year in business!