MEDIA

Have your website engagement and conversion rates been lagging? It might be time for a website refresh. We outline the 10 major signs your website is in need of an update to perform at its best, and the tried and true strategies to do so.

Is your website accessible to everyone? When websites lack accessibility for certain audiences, they not only run the risk of losing user engagement, but also isolating and confusing their audience. Learn how to fix the most common accessibility mistakes and improve user engagement.

Astriata Collaborates with ACOFP and CMAP to Redesign Websites, Earning w3 and Davey Silver Awards for Excellence

How can lessons from sensory memory lead to a better, more engaging website design? We share strategies and tips.

Is a chatbot the right tool for your website? Discover how chatbots can enhance search functionality and help users navigate content-rich sites.

Astriata was named a winner in the 29th Annual Communicator Awards of the Academy of Interactive and Visual Arts.

Astriata was named a winner in the 29th Annual Communicator Awards of the Academy of Interactive and Visual Arts.

How can associations generate more sales and revenue? Start with these six essential steps.

In our March issue of LightBox, we share illuminating ideas about lessons learned over the last year, plus our top-five blog posts on our favorite topics: design, usability, and technology.

Script-based and rule-based chatbots didn’t deliver what they promised. What about the new AI-powered chatbots?

In our February issue of LightBox, we share illuminating ideas about new developments in artificial intelligence.

Can the new AI-based image generator help you create visual content? Find out what we learned when we put it to the test.

Generating high-quality content takes a tremendous amount of time. How can ChatGPT help?

The future has arrived, or has it? It’s the new frontier in artificial intelligence, and in our latest blog post, we break down what it means.

Find checklists on GA4 and accessibility; tips on usability, design, and technology; and more—all in our January issue of LightBox.

With the year 2023 practically upon us, now is the time to learn and explore GA4—starting with our glossary of must-know terms.

How accessible is your website? Our accessibility checklist walks you through the steps of creating a user-friendly site for all users.

In our December issue of LightBox, find out why the little things add up to be a big thing when it comes to UX web design.

Today’s users expect more from your site search. What do you need to know to create a user-friendly search experience?

What are the most common mistakes in website navigation? What navigation works best on mobile? Here, we answer your questions about navigation and usability.

Human error is inevitable, but there are right and wrong ways to handle error messages. Here, we share 7 ways to make them effective.

Don’t miss our November issue of LightBox, beaming with information about the latest in marketing psychology, usability, design, and technology.

The virtual exhibit, Dream Anatomy, is designed to encourage viewers to explore the historical collection of anatomical imagery and follow their own instincts and interests through a navigation that allows for a non-linear experience.

Some marketers think of usability as a separate field. But what makes usability a core part of marketing and marketing a core part of usability?

With Google sunsetting its Universal Analytics, users must soon start migrating to its new version, GA4. Learn about GA4, why and how to upgrade, and more in this guide.

Too much choice can turn users away. Ironically, too little choice can do the same. Here, we break down the paradox of choice and tell you how it affects your marketing and UX efforts.

As humans, we’re wired to sometimes conform and follow in the footsteps of others. How can you use that to your advantage across your organization’s digital assets?

Having a statement about Diversity, Equity, and Inclusion (DEI) on your website is no longer enough. Don’t miss Aline Lin at the LMA Mid-Atlantic Regional Conference.

In our October LightBox, find an illuminating refresher on UX terms, insight on FoMO marketing (the ethical way), and tips on usability, design, and technology.

At Astriata’s latest Executive Roundtable, marketing leaders from across the region share insights on the looming recession, nonprofit capacity issues, and technology and data challenges.

FoMO marketing works, but is it ethical? Here, find tips for using it in ways that maintain and even enhance your organization’s integrity.

Refresh your usability knowledge with our cheat sheet of 20 key UX terms, broken down and explained in clear language.

Catch highlights from our Marketing Executive Roundtable, where leaders in the marketing industry talk shop and share ideas.

In our August newsletter, we share illuminating ideas on why sometimes less is more in web design, plus tips and must-read (and watch) recommendations on usability and technology—all in this issue of LightBox.

From progressive disclosure to the serial positioning effect and Cowan’s theory, principles rooted in psychology can make a difference in your website’s usability. These six short animations explain how.

We’ve been named as a top B2B company! Clutch’s 2022 research says that Astriata is among the leading UX designers in Maryland.

In our July newsletter, we share illuminating ideas on why investing in UX pays off, how to calculate your UX maturity score, and more—all in this issue of LightBox.

Use these four steps to calculate the ROI of your UX/UI project—and get stakeholders on board, as you take your marketing to new levels.

Investing in UX design may feel like an added expense, but here, we share five reasons not to put UX on hold.

How do you stack up on the path to UX maturity? Is your UX plan altogether absent or coming along nicely? Take our quick assessment to discover your UX maturity score.

Explore and contemplate the ethical implications of UX research, data collection, and artificial intelligence—all in the June issue of LightBox.

Artificial intelligence and data gathering capabilities make personalization in marketing possible. But what are the ethical implications?

In today’s competitive marketplace, how can you attract and entice talented job seekers to join your team? Here, we share four strategies from a recent webinar.

When searching for and vetting a UX partner, don’t overlook a key component of results-oriented usability testing: research ethics. Here, we tell you what to look for.

As rules and regulations for data collection continue to shift, what does the ethical use of data look like and mean?

In the May issue of LightBox, we share illuminating ideas on how to build engagement with features like multi-sensory design, data visualization, and artificial intelligence.

With marketing automation and other artificial intelligence tools, you can build and nurture relationships tailored to your user’s unique needs.

Effective data visualization involves more than clarity. Learn the secrets of visualizing data in compelling, engaging ways.

As data breaches increase, and hackers work to find vulnerabilities, how can you protect your assets and systems? Here, find tips from our executive leadership roundtable.

In the April issue of LightBox, we share illuminating ideas on how DEI can inform and improve your web design and user experience.

How can DEI strengthen your website usability? Aline Lin, Astriata’s CEO and creative director, shares strategies from a recent talk.

How can you get beyond your own biases to create a website that truly works for users? Start with four essential tips.

How can DEI principles lead to stronger, more effective user research–and a stronger, more inclusive user experience? Our latest post shares four ways.

In the March issue of LightBox, we share illuminating ideas on how psychology can inform and improve your web design and user experience.

Most of us are overloaded with information. How can cognitive science help your website become part of the solution?

How can Maslow’s hierarchy of needs help our work in human-centered web design? In many ways, it turns out.

How can psychology make or break your web design, and what three psychological principles can help you create an effective user experience?

Don’t miss our debut monthly newsletter, LightBox, full of illuminating tips on optimizing your website, boosting your SEO, managing remote or hybrid teams – and more.

Too often, employees get overlooked as users of your website. How can you optimize your website to engage and retain top talent on your team?

Today’s pandemic-fueled hiring market makes it tough for organizations to attract the employees they need. How can your website help?

Your website is one of your most powerful marketing tools. Associations can leverage their website by following these tips.

Astriata's animation helps Geothermal Technologies tell their story of an innovative approach to limitless clean renewable energy.

Want to improve how you manage your remote or hybrid team? Consider these 6 tips from our executive leadership roundtable.

With the current mass resignation, here are four ways to tell if your website is contributing to your professional organization’s recruitment woes.

Do you have multiple platforms to integrate, need scalability, and security? Learn more about why a headless CMS could be the right direction for you.

Attracting new and younger members is the lifeline of your organization. Find out what makes a difference in engaging Gen Z.

Online member engagement is a critical factor for the success of any professional organization. Find ways to connect with your members.

Ready to improve your UX? These four simple usability tests can give you actionable steps to polish your user experience.

Learn how symbolism in a logo communicates a lot about our client!

Public Policy Partners is rolling out a new brand and logo. This quick interview offers a behind-the-scenes look at how the rebrand is helping the organization communicate its mission.

Core Web Vitals, which is Google’s way to quantify your user experience, includes how fast your website loads. Progressive JPEGs are one way to optimize the size of your image file and can improve your UX and help your Web Vitals score.

Integrating with third-party systems can amp up the power and reach of your website. But if those integrations aren’t reliable or smooth, your EX and UX can suffer.

Headless CMS talk has been around for a while, and it’s not going anywhere. Take a look at what the Astriata team thinks about the pros and cons of this technology trend.

Have you heard the buzz about Sitefinity DX 14? See what our team is saying about this new release and how it might help your business.

How do you communicate a new brand and message? Take a look to see how usability testing helped this company launch a rebrand.

Astriata wins big at the annual Communicator Awards!

Astriata has been recognized as a top digital agency in Maryland.

More and more, clients are asking if we can incorporate meaningful illustrations and animations into their websites. Are you wondering the same thing? Read this quick interview with our expert and see if it helps you decide.

Follow these 10 principles for user interface design to create a foundation for a good user experience.

LCP and CLS and EAT and YMYL….what?!?! Your user experience is about to get a lot more important to your bottom line. Our SEO expert, Marcus Sandford, breaks it all down and explains exactly what you need to know and what you need to do to maximize your UX.

Astriata’s video about mosquito-borne diseases wins prestigious Digital Health Award.

Google is rolling out some changes that mean your UX matters more than ever.

Did you know there’s a trick to getting your Request For Proposals right? In this blog post, we draw on years of experience to give you best-practices tips for writing the most effective RFP.

Jodi McGill, Senior Project Manager at Astriata, shares some insights she's learned from association clients as they adapt to a new future.

Astriata brings home its 21st Communicator Award just in time for its 20th year in business!