Astriata logo mark in orange


ArcherPoint Reveals New Look

Redesigned website and logo communicate expanding vision

Baltimore, MD (September 8, 2021)— Astriata today announced the launch of ArcherPoint’s redesigned website, which is the cornerstone of an overall rebrand for the company. The launch showcased the new brand and a revised logo. As ArcherPoint had grown and areas of expertise had shifted, the company needed to communicate the realization of their vision to be a cloud-first, subscription-first business apps provider—building, selling, servicing, and supporting connected applications that work on and across Microsoft’s cloud-based platform.

One of the most exciting design challenges is to visually express the essence of a company in a logo. Astriata began by investing the time to hear from stakeholders, and also conducted usability testing to understand how the target audience perceived the current brand and what resonated with them. From these discussions, a modern logo emerged. It positions ArcherPoint as a leader of new technology with a passion for helping other businesses. The new logo created by Astriata tells the ArcherPoint story in a glance and is designed to reflect the company’s character and team of modern technology experts who provide a warm, personal touch in service delivery. Building on the logo and rebrand, Astriata designed and developed both their digital and print assets, including the WordPress website, PowerPoint slides, business cards, and letterhead for a cohesive and holistic brand strategy. One of the most fun pieces was an animation that introduces the new brand to engage people in multiple outlets such as ArcherPoint’s website, LinkedIn, and their YouTube channel.

Karen Tran, head of marketing and brand strategy at ArcherPoint, was pleased to launch the new look. “Astriata delivered exactly what they promised—an engaging website, a memorable and storytelling logo, and a brand that explains who we are. I love working with this team!”

Focusing on the user experience is what Aline Lin, president and creative director of Astriata, credits with the success of this project. “Astriata takes a user-centric approach that is supported by in-depth interviews and usability testing,” she commented. “We engage both key internal and external stakeholders from the beginning. This approach guarantees a creative solution that resonates with the target audience.”

Take a look at the ArcherPoint website at, and view the animation Astriata created to announce the new brand across multiple digital platforms.


Astriata is an award-winning creative agency serving clients in the association, healthcare, nonprofit, higher-education, and government sectors. Our focus is on creating better customer and user experiences. From branding and web design and development to CMS implementation and print and digital marketing, we balance human insights discovered through usability testing on our proprietary application, UserHappy™, creative design that communicates your message effectively, and strategic use of technology to deliver a guided and meaningful user experience. With locations in Baltimore and Bethesda, Maryland, and clients located throughout the United States, Astriata is Maryland certified as a woman-owned, minority-owned small business. Visit us at