insider insights
the psychology of marketing
Social Proof: How to Use It to Engage Users
As humans, we’re wired to sometimes conform and follow in the footsteps of others. How can you use that to your advantage across your organization’s digital assets?
Why Choice Overload Can Hurt Marketing and Usability
Too much choice can turn users away. Ironically, too little choice can do the same. Here, we break down the paradox of choice and tell you how it affects your marketing and UX efforts.
How Usability and Marketing Intertwine
Some marketers think of usability as a separate field. But what makes usability a core part of marketing and marketing a core part of usability?
the trifecta
usability
design
technology
mental memo from Aline
Fall is one of my favorite seasons because the smell of the crisp air awakens so many senses for me. The glowing orange hues, radiant reds, intense yellows, and ephemeral greens are a feast for the eyes. I can already hear the crunching of the leaves beneath my feet, and I’m eagerly anticipating the taste of pumpkin pie and Thanksgiving dinner. Stimulating one sense opens a cascade of associations and memories in one’s mind. This month we explore the psychology of marketing and how it taps into our behavior and its role in website usability. I hope you find it as enticing as I did!
Meanwhile, enjoy, stay well — and when it comes to usability, design, and technology, stay intentional.
project focus
Our recent redesign and refresh of a legacy virtual exhibit, “Dream Anatomy,” for the National Library of Medicine encourages viewers to explore the historical collection of anatomical imagery and follow their own instincts and interests through a navigation that allows for a non-linear experience. Visit the website.
cerebral matters
Curated resources that bring light to intriguing topics.
Bringing Together the Best of Both Sides of BI with Looker and Data Studio
Curious about the difference between Looker Studio and Data Studio? Hear about it directly from Google.
What to Expect from Twitter
Do you use Twitter, or is it in your future? This article from Fast Company reveals what to expect with Elon Musk at the helm.
Accessible Operations: Why and How to Implement Accessibility within Your Operations
There’s a month for everything but that doesn’t mean the issues that are brought to light that month end. October was National Disability Awareness Month, but accessibility is here to stay.