Who’s looking at your UX? Google is.

This summer, Google is adding page experience to its list of signals considered when generating search results. What does this mean for you?

It means that if you want to rank higher in search engine results, your page experience–your user experience–will be a factor in boosting those numbers.

Quite specifically, Google will look at “Core Web Vitals,” a facet of the user experience that is measurable and reflects a user-centric outcome. It will also consider, among other things, mobile-friendliness and accessibility.

Astriata has always taken a UX-centered approach, and it’s becoming an increasingly important aspect of websites. Did you know that it only takes 10 seconds for a website visitor to form an opinion about what they see? And that 38% of visitors will leave your website if the content or layout is unattractive?

Your website, and the experience your users have when they visit it, can literally make or break your business. Whatever you are trying to do with your site–increase enrollment or membership, raise or collect money, promote a message or movement–will be enhanced and significantly more effective if your user experience is pleasurable and satisfactory.

There are lots of ways you can polish your UX, both small and large. If you want our usability experts to give you an assessment of your user experience, contact us. We can easily check your UX and your accessibility and offer recommendations if improvements are needed. It’s an easy way for you to see how successful your website can be!

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