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Astriata CEO, Aline Lin to Speak on Inclusion in Website Usability at LMA Conference

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October 11, 2022

Washington, D.C. (October 11, 2022) – Aline Lin, Founder, CEO, and Creative Director of award-winning creative agency Astriata, will share about how to promote and implement inclusion in website usability as a guest speaker at the annual Legal Marketing Association (LMA) Mid-Atlantic Regional Conference. Lin will cover the importance of Diversity, Equity, and Inclusion (DEI) in constructing websites and using information from usability testing to ensure information is relayed effectively for audiences of different backgrounds, including gender, race/ethnicity, disabilities, age, socio-economic level, and more.

“It’s no longer enough to put a DEI statement on your website. People want to see authenticity and know that you’re not just jumping on the bandwagon. It’s really important to hear directly from your audience through user research and usability testing to understand what will resonate and reduce the risks of creating an online DEI strategy based on assumptions.”

– Aline Lin, CEO and Creative Director, Astriata

The theme of this year’s conference, “Forward,” focuses on moving forward both for firms and individuals in a post-pandemic society – one of the most transformational periods in recent history. Attendees can benefit from a variety of sessions on topics ranging from tech stacks and CRMs to leadership and DEI communications. Presenters include professionals of various backgrounds and industries, such as creative agencies, law firms, armed forces, and educators—to name a few.

The LMA Mid-Atlantic Regional Conference will take place at The Capital Hilton, located at 1001 16th St NW, Washington, DC 20036, as a one-day session. Lin will speak in Breakout Session 4 from 3:45 – 4:30 p.m. on Wednesday, October 12, 2022.

ALINE LIN, Astriata

Aline Lin is the founder, CEO, and Creative Director of Astriata, an award-winning creative agency. Astriata’s mission is to empower people to make informed decisions by making information online easy to access and understand. Aline has focused on the online user experience for 25 years. With her background in psychology, design, and usability, she offers a multi-faceted approach, applying best practices from scientific, behavioral, and design perspectives. Aline holds a B.A. in Psychology from Johns Hopkins University and an M.A. degree in medical and biological illustration from the Johns Hopkins School of Medicine. Aline’s work has received numerous awards and has been recognized by institutions, including Communication Arts and Fast Company.

About The Legal Marketing Association

The Legal Marketing Association (LMA) is a non-profit universal organization of the legal marketing profession with over 4,000 members. The Mid-Atlantic Region – serving members throughout Washington, D.C., Virginia, Maryland, and West Virginia – is one of the LMA’s eight regions. The LMA provides in-house law firm marketing, business development, and client service professionals with support, education, and networking opportunities to exchange intellectual and practical legal industry knowledge.

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