As businesses shift to the cloud, ArcherPoint’s practice had grown and areas of expertise had shifted. The company needed to communicate the realization of their vision to be a cloud-first, subscription-first business apps provider—building, selling, servicing, and supporting connected applications that work on and across Microsoft’s cloud-based platform.

One the most difficult design challenges is to visually express the essence of a company in logo. Astriata stepped up the plate and created a modern logo for ArcherPoint that positioned them as a leader of new technology with a passion for helping other businesses. The new logo tells the ArcherPoint story in a glance and is designed to reflect the company’s character and team of modern technology experts who provide a warm, personal touch in services delivery. Building on the logo and rebrand, Astriata designed and developed both their digital and print assets such as the WordPress website, PowerPoint slides, business cards and letterhead for a cohesive and holistic brand strategy. To top it off, an animation to introduce their new brand was created to really engage people in multiple outlets such as their website, LinkedIn and YouTube.