The American College of Osteopathic Family Physicians (ACOFP) faced a significant challenge: an outdated digital ecosystem that hindered user engagement and obscured the value they provided.

With multiple interconnected sites serving diverse audiences—including students, residents, practicing physicians, educators, and advocates—the need for a streamlined, intuitive user experience was critical.

Astriata addressed these complexities by implementing a comprehensive, strategic approach. We built a universal navigation system to unify all sub-sites while allowing each to retain its unique identity, ensuring brand consistency and flexibility.
For dynamic platforms like the Convention and OFP Journal sites, we introduced technical solutions to manage evolving content, including annual theme updates and archival access.

The redesigned website now features:

• Role-based navigation: Tailored to different user groups for easy access to relevant information.
• Dual-scroll functionality: Optimized for content access and user engagement.
• Visual cues: Integrated to assist users in site navigation.
• Enhanced search: With preview functionality for quick information retrieval.
• Mobile and desktop compatibility: Ensuring seamless access across devices.

All these improvements were driven by extensive user research and human insights, ensuring the solution resonated with ACOFP’s primary user groups. Built on the Sitefinity CMS, and integrated with Nimble AMS, BlueSky (PATH), and social media platforms, the new site offers a cohesive and secure digital experience.