Summer Programs at Johns Hopkins

The Summer Programs at Johns Hopkins targets pre-college high school students, current college students, and parents. Astriata created the brand identity through elements such as logo design, signage, website design and development, online interactives, blog, supporting print collateral, banners, print ads, promotional items, and banners. One specific challenge to address was how to guide the different audiences to the right information specific to their needs.

The Solution

Once visitors landed on the home page they can self-identify as a pre-college student or an undergraduate. This strategy avoided any previous confusion over the information displayed especially when it came to enrolling in courses that were only available to one audience. Each subsite was branded through color, clear labeling and imagery. The overall brand for the summer program was integrated throughout both print and digital materials.

01. Pre-College Subsite
02. Undergraduate Subsite
03. Outdoor Films Subsite

W3 Awards: Best in Show for School / University Website – Summer Programs at Johns Hopkins

W3 Awards: Gold Winner for School / University Website – Summer Programs at Johns Hopkins

Communicator Awards: Award of Distinction for School / University Website – Summer Programs at Johns Hopkins

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