The Summer Programs at Johns Hopkins targets pre-college high school students, current college students, and parents. Astriata created the brand identity through elements such as logo design, signage, website design and development, online interactives, blog, supporting print collateral, banners, print ads, promotional items, and banners. One specific challenge to address was how to guide the different audiences to the right information specific to their needs.

Once visitors land on the homepage, they can self-identify as a pre-college student or as an undergraduate. This strategy avoids any previous confusion over the information displayed, especially when it came to enrolling in courses that were only available to one audience. Each subsite was branded through color, clear labeling and imagery. The overall brand for the summer program was integrated throughout both print and digital materials.