insider insights
Ethics
Artificial Intelligence, Personalization, and Ethics: What You Need to Know
Artificial intelligence and data gathering capabilities make personalization in marketing possible. But what are the ethical implications?
Why Data Ethics Are Key to User Engagement
As rules and regulations for data collection continue to shift, what does the ethical use of data look like and mean?
Why You Need a UX Partner with Strong Research Ethics
When searching for and vetting a UX partner, don’t overlook a key component of results-oriented usability testing: research ethics. Here, we tell you what to look for.
the trifecta
usability
design
technology
mental memo from Aline
For every benefit gained from an advancement in technology, there is often an unintended negative consequence. What role do ethics play in your decision making for your organization? Did you know, for instance, that as many as 79% of adults in the United States are concerned with how private companies use their data? Are you transparent about how you use the data you collect from your users? This past month, we discussed the ethical use of artificial intelligence, data, and usability testing, sharing tips on what to consider as you make complex decisions. We’d love to hear what’s on your mind when it comes to technology and ethics.
Meanwhile, enjoy, stay well — and when it comes to usability, design, and technology, stay intentional.
project focus
This month, our team at Astriata worked to create a stronger user experience for the Association for the Accreditation of Human Research Protection Programs (AAHRPP), an organization that ensures the protection of human research participants through a rigorous accreditation process for organizations. In short, they wanted a user experience that better reflects their organization and empowers their audience to find valuable resources through intuitive navigation. Visit AAHRPP online to see what we created.
cerebral matters
Curated resources that bring light to intriguing topics.
“User Research Ethics, Part I: What Is It?”
Brenda Hoyle, UX Planet (article)
Review the fundamentals of ethical user research and design, and read case studies of dilemmas in the field.
Conversations with Things: UX Design for Chat and Voice
Daniel Deibel and Rebecca Evanhoe (book)
Learn to design ethical, useful, human-centered conversations with chatbots, voice assistants, and other forms of AI.
“What Tech Companies Know About Your Kids”
Veronica Barassi (TEDTalk)
Listen to an enlightening TED Talk about the ethical concerns of data collection that families need to know and consider.
resources to remember
“Astriata UX Maturity Assessment Tool”
We’ve built this tool to help organizations and brands like yours assess where they are on the path to UX maturity. Use this tool to:
- Learn about the different stages of the UX maturity journey.
- Assess your team’s UX capabilities through a series of questions.
- Identify your UX gaps and your opportunities for improvement.
- Gain insight into different tactics you can use to elevate your UX capabilities.
feedback loop
We want to make sure our newsletter is relevant to you. What topics would you like to see us cover this year?