PRESS RELEASE
Integrated Nonprofit Social Marketing Campaign Takes Silver “Two Minutes With Your Dentist Can Save Your Life”
Honored by Davey Awards
Baltimore, MD (October 29, 2019)–Link Studio dba Astriata, a woman-owned creative agency, today announced that this initiative with the Maryland Department of Health received the Silver Davey Award for Integrated Campaign Not-For-Profit. The 15th Annual Davey Awards were announced by the Academy of Interactive and Visual Arts. With nearly 3,000 entries from across the U.S. and from around the world, the Davey Awards honor the finest creative work from the best small shops, firms, and companies worldwide.
Astriata developed, produced, and implemented a comprehensive social marketing communications plan and campaign titled “Two Minutes with Your Dentist Can Save Your Life.” The social marketing campaign supported participation in a pilot hypertension screening program by educating Marylanders about the vital role dentists can play in identifying undiagnosed hypertension, and reminded healthcare professionals of their duty to each patient’s overall health. The focus of the campaign messaging encouraged patients and dental professionals to begin a conversation about the benefits of hypertension screening in the dental setting.
To disseminate the message to the target audience, both traditional and digital marketing strategies were implemented, including television, movie theater and gas station advertising, press releases, media relations, local library banner exhibitions, digital display ads, geo-targeting, and social media. Social marketing materials to support this effort included animations for broadcast, theatre and online consumption, posters, postcards, prescription pads, and traveling banners that would circulate through local public libraries. The aim of the materials was to increase program awareness, ensure buy-in among dental staff, and educate patients about the importance of hypertension screening in the dental setting. Within a short period of two months, nearly four million impressions were made and the campaign was credited with saving one life.
Aline Lin, president of Astriata, commented, “This award means so much to us, because this holistic effort plays a part in improving the health of our community. Many people are not aware that oral health is an important part of our overall health. To be successful, from both an outreach perspective and the winning of this award, underscores our mission to focus on communicating information clearly and effectively.”
“We are proud to once again showcase the outstanding work that comes from small shops across the globe. The Davey Awards recognize those who utilize flawless execution, groundbreaking technology, and a fresh approach to the thought process to produce top-tier content,” noted Derek Howard, Executive Director of the AIVA. He added, “On behalf of the Daveys and the Academy, we want to applaud this year’s entrants for their dedication and commitment to their craft. We offer our congratulations once again to those selected as winners as they truly embody the spirit of the award.”
Astriata’s core services include:
- Website design and development
- Content Management System (CMS) customization and implementation
- Usability testing on a proprietary platform, UserHappy™
- Digital marketing strategy and campaigns
- Brand strategy, branding, and print/digital design
- Infographics and illustrations/animation and video
Astriata
Astriata is an award-winning creative agency serving clients in the association, healthcare, nonprofit, education, and government sectors. Our focus is on creating better customer and user experiences. From branding and web design and development to CMS implementations and print and digital marketing, we validate our strategy through usability testing on our proprietary application, UserHappy™. Our design is informed by these insights and combined with strategic use of technology to deliver a guided and effective user experience. Astriata balances design, human insights, and data to transform your website into a powerful online tool. With locations in Baltimore and Bethesda, Maryland, and clients located throughout the United States, Astriata is Maryland certified as a woman-owned, minority-owned small business. Visit us at astriata.com. Visit us at www.astriata.com.
The Davey Awards
The Davey Awards is an international award focused exclusively on honoring outstanding creative work from the best small shops from across the world. The 15th Annual Davey Awards received nearly 3,000 entries from ad agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. David defeated the mighty Goliath with a big idea and a little rock. The Davey Awards honors the achievements of the “Creative Davids” where strength comes from ideas, intelligence and out -of-the-box thinking, not a “Giant’s” bankroll. The Davey levels the playing field so entrants compete with only their peers and can win the recognition they deserve.