WHAT WE DO

How do you know if you have an effective website? See if you can find a measurable improvement in anything: sales, enrollment, donations, member engagement. Astriata employs a user-centric approach to website design and development so we are sure we’re communicating with your audience. Design thinking, research, and usability testing guide our development strategy, so we can guarantee you’ll see results you like.

There are a lot of content management systems (CMSs) to choose from, and the array of features can be dizzying. We are experienced in implementing both open-source and licensed systems, and we’re good at finding the right CMS for each client. We implement Sitefinity, Ektron, Episerver, Drupal, and WordPress, and we can make sure they integrate seamlessly with third-party systems for a complete solution. After your site launches, our popular Webmaster Services program gives you ongoing peace of mind.

Ever wish you could be a fly on the wall, able to hear what people think about your website? It’s fascinating to see where people go or get stuck, whether that animation you love is cute or just annoying, and whether they throw things in frustration or browse with a smile. Usability testing with our proprietary platform, UserHappy™, lets you see and hear members of your target audience as they navigate your website. Those opinions inform the design, navigation, and functionality, so your users get exactly what they want. Isn’t that good business sense?

You can have the best website out there, but if no one knows about it then it might as well not exist. A website is just one part of your whole marketing strategy. We make sure that you have all the right campaign elements and a smart strategy that will get you the results you want with a high return on investment. We will help you reach your target audience with a comprehensive digital strategy that includes owned, paid, earned, and shared media. Pair your digital strategy with traditional marketing strategies for a comprehensive approach.

Try encapsulating the essence of a company or organization with a simple memorable image and typography. This is a design challenge we love. Why? Your identity establishes the look and feel of all the visuals that follow. From your print collateral, websites, and digital design to your trade show booths, we want you to look your best. Our designers are passionate and have an eye for detail and we design with a purpose. We can help you elevate your brand awareness. We’re ready to take on anything!

We are big fans of the written word, but often content and concepts can be enhanced through illustrations and infographics. Our illustrators have a background in medical and biological illustration, which enables them to convey complex information in a simple manner, and make it easy to understand for a wide range of audiences. No matter what your subject is, our attention to detail, our accuracy, and our experience communicating information can make the user experience optimal.

Did you just see something move out of the corner of your eye? Movement gets our attention and can effectively engage even a casual user. But more importantly, movement through animation and videos can be informative and a powerful way to communicate to your target audience. From storyboarding, script writing, and voiceovers to making sure everything is accessible, Astriata will make sure your website comes alive with animations and videos.