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PRESS RELEASE

NLM Explores Stories About Global Health

A close look at threats and how they are being mitigated

Baltimore, MD (February 9, 2021)–Astriata today announced the launch of a new online exhibit for longtime client National Library of Medicine (NLM), which is part of the National Institutes of Health. “Making a World of Difference: Stories About Global Health” highlights stories about the scientists, activists, governments, and international organizations working on issues that affect public health. These issues can include community health, conflict, disease, discrimination, and more. Videos offer an engaging, informative look at two topics at the forefront of global health today.

Through photos and accompanying text, the exhibit brings to life stories about individuals, places, and efforts that have shaped the direction of global health from the early 1940s to the present day. The website also offers educators a K-12 lesson plan, with which they can help students examine the health impacts of disasters and consider the critical role health information plays in disaster readiness. This exhibit also expands access to health information digitally by including a gallery that can be accessed free of charge.

Premiering in the exhibit are two short, animated videos. “The Power of Memory: Fighting Disease with Vaccines and Immunization” offers a clear, scientific explanation for how immunizations work in the body, how we know they’re safe, and why “community immunity” can change the course of a communicable disease. “Bitten! Mosquito-Borne Disease & You” illustrates how mosquitoes transmit diseases, what diseases they carry, and how you can protect yourself from these threats.

The website design and development focused on the user experience. “Our goal,” explained Aline Lin, CEO and Creative Director of Astriata, “was to create an environment that encouraged non-linear exploration of the library’s rich collection related to this important topic. The exhibition collection and digital gallery are examples of how we displayed information in a clear, structured manner that encourages exploration of assets. The engaging videos use animation and scientific facts to educate all ages about both immunization and mosquito-borne diseases.”


Astriata

Astriata is an award-winning creative agency serving clients in the association, healthcare, nonprofit, higher-education, and government sectors. Our focus is on creating better customer and user experiences by taking a holistic approach to the online ecosystem. From branding and web design and development to CMS implementation and print and digital marketing, we validate our strategy through usability testing on our proprietary platform, UserHappy™. Our design is informed by these insights and combined with customized technology to deliver a guided and effective user experience. Astriata balances design, human insights, and data to transform your website into a powerful marketing tool. With locations in Baltimore and Bethesda, Maryland, and clients located throughout the United States, Astriata is designated as a woman-owned, minority-owned small business. Visit us at www.astriata.com.


The National Institutes of Health (NIH)

NIH, the nation’s medical research agency, includes 27 Institutes and Centers and is a component of the U.S. Department of Health and Human Services. NIH is the primary federal agency conducting and supporting basic, clinical, and translational medical research, and is investigating the causes, treatments, and cures for both common and rare diseases. For more information about NIH and its programs, visit www.nih.gov.