PRESS RELEASE
Astriata Wins a Prestigious w3 Award from the Academy of Interactive and Visual Arts
The Award Honors Astriata’s Animated Video for Geothermal Technologies About an Innovative Approach to Limitless Clean, Renewable Energy
Baltimore, MD, Dec. 27, 2021–Competing against more than 3,000 entries from around the globe, Astriata, a creative agency and Maryland-certified woman-owned, minority-owned small business, announces today that it received a prestigious w3 Award from the Academy of Interactive and Visual Arts (AIVA), an assembly of leading visual arts professionals dedicated to embracing progress and evolving interactive and traditional media.
AIVA’s w3 Awards program, now in its 16th year, celebrates digital excellence and is judged by top-tier executives from acclaimed media, interactive, advertising, and marketing firms, from Majestyk and Media Monks to Conde Nast, Disney, Microsoft, and Wired. International agencies, Fortune 500 companies, and small firms alike can enter the competition in categories that include websites, videos, marketing, social, mobile, and podcasts.
Astriata’s award falls in the competition’s “marketing” category and honors an animated video created for a client, Geothermal Technologies (GTI), working to develop innovative technological solutions to increase global access to clean, economically competitive geothermal energy. Mixing animated images of drilling into the earth’s core with voiceovers and sparse copy, Astriata’s video breaks down GTI’s new and complex approach to geothermal energy production in clear, concise terms that the target audience, potential investors, can understand.
Michael Linkinhoker from Link Studio, Astriata’s biocommunications arm, tapped into his experience and skills as an illustrator and animator to help Geothermal tell their story. “We are thrilled and honored to bring this paradigm-changing story about GTI’s ground-breaking technology to the world,” Linkinhoker says. “The beautiful challenge was to communicate the complexities of this vast, untapped resource below our feet in a way that shows its elegant design and its potential for humanity.”
J. Gary McDaniel, the CEO of Geothermal Technologies, explains his team’s experience: “We engaged Astriata to help us attract investors because of their ability to tell a compelling story and explain a complex scientific concept in a captivating animation. Investors have been eager to learn more about Geothermal Technologies’ novel approach to a carbon-free, sustainable, renewable, and long-term energy solution, and Astriata’s animation is just what we need. We’re thrilled with the response we have received.”
To view the video, visit GTI’s homepage or YouTube channel.
About Astriata
Astriata combines purposeful design and technology with human insights from usability testing to create meaningful customer and user experiences. Our award-winning services span branding, web design and development, CMS implementation, print design, animation, digital marketing, and usability testing with our proprietary application, UserHappy®. Serving clients across the United States in the association, healthcare, non-profit, higher education, and government sectors, we are a Maryland-certified woman-owned, minority-owned small business, with a central office in Baltimore, Maryland. Visit us at astriata.com
About AIVA’s w3 Awards
About Geothermal Technologies
Founded in 2018 to commercialize technology developed at Johns Hopkins University, Geothermal Technologies (GTI) is a team of world-renowned experts and partners working together to develop a series of innovative technologies; to aggregate state-of-the art oil, gas, and power production technologies; and to then integrate them into a sophisticated system that will solve the fatal flaws of past and present engineering geothermal systems (EGS) development efforts by providing for the production of utility-scale, clean, baseload electric power, worldwide. Visit GTI at geothermal.tech.