WEBINAR

Why should you attend?

Even before this unprecedented global pandemic, people interested in your organization began in one place: your website. Now, however, other avenues of communicating are gone, as conferences have been cancelled and networking events have come to a halt. We are all relying on online interactions for new business opportunities, communication, and information. We promise you that the user experience on your website is even more important than it ever has been. What if people can’t find information easily on your site, or are confused about what your organization does? Their experience will influence their perception of your organization and which actions they will take next.

As budgets are strained by our current environment, investing in usability testing to ensure a positive experience and to create opportunities to engage your audience is even more critical. The most successful companies redesign their website every 2.66 years. This can amount to spending anywhere from tens of thousands to hundreds of thousands of dollars every three years. How can you ensure that such an investment is going to yield effective results? Allocating a small percentage of your budget to have a data-driven strategy for your website will increase your return on investment, your audience engagement, and loyalty.

This webinar will help you better understand what usability testing is and how it is different from and more informative than simple web analytics. Learn about what insights and data are provided by usability testing and what benefits you can gain from collecting and using this information. Going through a website redesign or developing an application without the right data and audience insight is like driving without a map. Without a map, you may be taking the less efficient and costlier route or you may never reach your destination. Getting your audience the information they want or need means giving them the fastest and least encumbered path.