PRESS RELEASE
Animation for Online Exhibit Wins Bronze Digital Health Award
Animated Video Takes Home Award
Baltimore, MD (June 11, 2021)—Astriata today announced that its most recent project for the National Library of Medicine (NLM) was awarded a bronze Digital Health Award in the Digital Health Media/Publications – Video category. More than 700 entries in the Spring 2021 Digital Health Awards were evaluated for content, design, creativity, and user experience by a panel of esteemed judges and honor the world’s best digital health resources.
Bitten! Mosquito-Borne Disease & You, produced by Link Studio, the medical illustration/animation arm of Astriata, illustrates how mosquitoes transmit diseases, what diseases they carry, and how you can protect yourself from mosquito-borne threats. Mike Linkinhoker, MA, a board-certified medical illustrator, developed the script, visual concepts, and approach, and is the principal animator for Astriata.
“The recognition from Digital Health Awards is significant as it validates the efficacy of our user-experience-centered approach,” commented Mike. “Taking a subject that can overwhelm consumers, such as diseases transmitted by flying insects, and making it understandable and informative is at the heart of what I strive to do.”
Aline Lin, President and Creative Director of Astriata, echoed his comments. “Both videos in the online exhibit were designed to communicate scientific facts and educate without bias or fear. Bitten! and The Power of Memory: Fighting Disease with Vaccines and Immunization sought to enhance the exhibit by providing the public with facts and tips. We’ve enjoyed collaborating with NLM over many years to educate and engage the public in the social and cultural history of medicine.”
Digital Health Awards
The Digital Health Awards® program is organized by the Health Information Resource Center(SM) (HIRC), a national clearinghouse for professionals who work in consumer health fields. Other well-known HIRC programs include the annual National Health Information Awards(SM), (healthawards.com) which annually recognizes the nation’s best consumer health programs and materials (for non-digital resources), and the annual National Women’s Health & Fitness Day® (fitnessday.com/women).
Astriata
At Astriata, our work is designed to empower people to make informed decisions. We focus on creating engaging user experiences, in which information is communicated effectively and people are guided to the information they seek. Astriata’s proven methodology balances design, technology, and human insights and data gathered from our proprietary usability testing application, UserHappy™. From branding and website design and development to CMS implementations and print and digital marketing, we address the entire ecosystem to help you make an impact.
Astriata is an award-winning creative agency primarily serving clients in the association, healthcare, nonprofit, higher-education, and government sectors. With locations in Baltimore and Bethesda, Maryland, and clients located throughout the United States, Astriata is Maryland certified as a woman-owned, minority-owned small business. Visit us at www.astriata.com.